White Elephant has recently introduced a casual action shooter called RIP: Strike Back (download free demo here). This is a very different type of game from the typical Match 3 or I Spy gameplay seen in other casual games, but it's still a small downloadable game with simple controls which is easy to play, but hard to conquer, so it's definitely a casual game aimed at younger male audiences.
There isn't much of a plot here - it's really AIM, SHOOT, REPEAT. That having been said, it's a fun and challenging game, with lots of action and enough variety across the levels to keep everyone interested. The player must choose between 3 characters, each with different strengths, and the player also levels up during the game, giving him access to power-ups, similar to what would happen in a role-playing game. There is a much harder Boss at the end of every 10 levels, but you can always check out the White Elephant hints here if you get stuck behind one of those levels. The easiest hint is that winning more advanced levels often depends on how you manuever around the screen, not just on how fast you shoot the enemies.
Verdict - worth downloading if you are looking for a quick distraction, and simply can't Match 3 items anymore
Alien Shooter - download free demo here